Tales from the Transit Line
Report from the Evening Commute:
Although it has had annual revenues hover the billion dollar mark and it operates approximately 201 stores around the world – not everyone knows about Lululemon Athletica.
A young commuter, on his way through downtown Vancouver, the West Coast city where the yoga-inspired athletic apparel company is based, today, admitted that he was one of them.
“I don’t know what ‘lululemon’ means,” he said.
When offered an explanation, he added, unconvinced, “I haven’t seen or heard of it. It could mean a lot of things.”
Tales from the Transit Line 